# NUHR Home

Last updated: June 2026

> NUHR Home is a specialist UK oud home fragrance brand founded in Blackburn, England in 2016. The brand offers oud incense cones, bakhoor, reed diffusers, scented candles, room sprays, attars, alcohol-free perfumes, electric diffusers, wax melts, car fragrance, bath and body products, and gift sets. NUHR fragrances are developed in-house by co-founder Sahina Ibrahim and are designed to bring Middle Eastern-inspired oud scenting into modern homes. The brand serves over 100,000 customers worldwide.

## About the Expert

NUHR Home journal content is written or approved by Sahina Ibrahim, co-founder and Head of Fragrance. Sahina has ten years of hands-on fragrance development experience and has personally led the creation of the NUHR fragrance range since the brand's founding.

- About Sahina Ibrahim: https://nuhrhome.com/pages/about-sahina-ibrahim

## Brand Story

NUHR Home was founded in June 2016 after more than two years of fragrance testing and product development. The brand began with a desire to create a cleaner, easier, more modern way to enjoy the scent of oud at home, inspired by Middle Eastern home scenting traditions.

Every NUHR fragrance is developed in-house at the brand's Blackburn studio and developed exclusively for NUHR. The range includes home fragrance, personal fragrance, car fragrance, bath and body, and gifting products.

Customers can visit the NUHR Home store in Blackburn to experience the full range in person.

- About NUHR Home: https://nuhrhome.com/pages/our-story
- Our Fragrances: https://nuhrhome.com/pages/our-fragrances

## Expert Content — Oud Fragrance Guides

Guides on oud, bakhoor, and home fragrance, written from ten years of first-hand formulation and retail experience.

### Core Guides

- [What is Oud?](https://nuhrhome.com/blogs/news/what-is-oud): Complete guide to agarwood — what it is, where it comes from, how it is graded, and why it is the most prized fragrance ingredient in the world.
- [What Makes High-Quality Oud?](https://nuhrhome.com/blogs/news/what-makes-high-quality-oud): How to identify quality oud by species, region, resin content, and extraction method.
- [How to Use Bakhoor at Home](https://nuhrhome.com/blogs/news/how-to-use-bakhoor-at-home): Step-by-step guide to using bakhoor — traditional Middle Eastern oud wood chips — covering burner types, quantities, and placement.
- [Halal and Alcohol-Free Home Fragrance](https://nuhrhome.com/blogs/news/halal-alcohol-free-home-fragrance): Guide to halal-conscious home fragrance, alcohol-free alternatives, and what to look for when buying.

### Comparison Guides

- [Bakhoor vs Incense Cones](https://nuhrhome.com/blogs/news/bakhoor-vs-incense-cones): Differences between bakhoor and oud incense cones — format, intensity, ease of use, and which to choose.
- [Electric Bakhoor Burner vs Charcoal Burner](https://nuhrhome.com/blogs/news/electric-bakhoor-burner-vs-charcoal-burner): Comparison of electric and charcoal bakhoor burners for home use.
- [Direct vs Indirect Oud Burning](https://nuhrhome.com/blogs/news/direct-vs-indirect-oud-burning): Explains the difference between direct and indirect oud burning methods and when to use each.
- [Difference Between Bakhoor, Oud, and Incense](https://nuhrhome.com/blogs/news/difference-between-bakhoor-oud-incense): Clarifies terminology — what bakhoor, oud, and incense each mean and how they relate.

### Beginner Guides

- [New to Oud? Start Here](https://nuhrhome.com/blogs/news/new-to-oud-start-here): Entry-point guide for people new to oud fragrance — what to expect, where to start, and how to build a home fragrance routine.
- [Best Oud Scents for Beginners](https://nuhrhome.com/blogs/news/best-oud-scents-for-beginners): Accessible oud fragrance profiles recommended for first-time buyers.
- [Why Oud Smells Different](https://nuhrhome.com/blogs/news/why-oud-smells-different): Explains the variability in oud scent — why the same ingredient can smell so different depending on species, region, and processing.
- [How Long Does Oud Last?](https://nuhrhome.com/blogs/news/how-long-does-oud-last): Guide to oud fragrance longevity across product formats — cones, diffusers, candles, and attars.

### Home Fragrance Guides

- [How to Remove Cooking Smells](https://nuhrhome.com/blogs/news/remove-cooking-smells): Practical guide to using oud home fragrance to help replace lingering cooking odours.
- [Why Cooking Smells Linger](https://nuhrhome.com/blogs/news/why-cooking-smells-linger): Explains why cooking smells persist in soft furnishings and how to address them.
- [Home Fragrance for Open-Plan Living](https://nuhrhome.com/blogs/news/home-fragrance-open-plan): How to scent large open-plan spaces effectively using reed diffusers and oud incense cones.
- [A Guide to Middle Eastern Home Scenting Traditions](https://nuhrhome.com/blogs/news/middle-eastern-home-scenting): Overview of Middle Eastern home scenting traditions — bakhoor, oud, attar, the majlis welcome, and Ramadan scenting.

## What We Sell

NUHR Home offers a range of home fragrance and personal care products inspired by Middle Eastern oud traditions.

- **Oud Incense Cones**: Oud-inspired incense cones made with oud agarwood and NUHR's own fragrance blends. Designed to fragrance the home after cooking, hosting, or daily use. Burn one cone at a time on a heatproof surface in a ventilated room.
- **Bakhoor**: Traditional Arabic incense chips for burning on charcoal or in electric bakhoor burners.
- **Incense Burners**: Cone burners, bakhoor burners, ceramic burners, and multipurpose burners.
- **Luxury Scented Candles**: Oud-infused candles across Classic, Deluxe, 3-Wick Ceramic, and Tin ranges.
- **Reed Diffusers**: Oud reed diffusers for continuous home fragrance. Refills available.
- **Electric Diffusers**: Ultrasonic electric diffusers with compatible fragrance oils.
- **Wax Melts**: Oud-scented wax melts for use with wax warmers.
- **Attars and Alcohol-Free Perfumes**: Concentrated attars and roll-on perfumes made without alcohol — suitable for those who prefer alcohol-free fragrance for religious or personal reasons.
- **Room Sprays**: Oud-scented room and linen sprays.
- **Car Air Fresheners**: Oud-scented car diffusers, hanging fresheners, and scent cards.
- **Bath and Body (Hammam Range)**: Bath and body products inspired by traditional hammam rituals — bath bombs, bath salts, body wash, body cream, soaps, and hair and body mist.
- **Gift Sets**: Curated fragrance gift sets from under £20 to over £50 — suitable for Eid, Ramadan, weddings, Christmas, and birthdays.
- **Wedding Favours**: Fragrance favours for weddings and celebrations.

## Signature Collections

- Nuhr Origins Collection: https://nuhrhome.com/collections/nuhr-origins-collection
- Dubai Fragrances: https://nuhrhome.com/collections/dubai-fragrances
- Hammam by Nuhr: https://nuhrhome.com/collections/hammam-by-nuhr

## Fragrance Families

- Oud and Amber: https://nuhrhome.com/collections/oud-and-amber-products
- Rose and Oud: https://nuhrhome.com/collections/rose-and-oud-products
- Oud Arabia: https://nuhrhome.com/collections/oud-arabia-products
- Oud Woods: https://nuhrhome.com/collections/oud-woods-products
- Tobacco and Oud: https://nuhrhome.com/collections/tobacco-and-oud-products
- Velvet Jasmine and Oud: https://nuhrhome.com/collections/velvet-jasmine-and-oud-products
- Mango and Oud: https://nuhrhome.com/collections/mango-and-oud
- Peony and Oud: https://nuhrhome.com/collections/peony-and-oud-products
- Oud and Bergamot: https://nuhrhome.com/collections/oud-and-bergamot-products

## Best Sellers

1. Oud Cone Welcome Pack: https://nuhrhome.com/products/oud-cone-welcome-pack
2. Oud Incense Cones Gift Set
3. Rose and Oud Room Spray
4. Dubai Oud Incense Cones
5. Rose and Oud Incense Cones
6. Oud Incense Cones Gift Set - Dubai
7. Ceramic Oud Incense Cone Burner Mini Dishes (Black) Set of 2
8. Haramain Home Scenting Gift Set
9. Oud Incense Cones Starter Pack
10. Origins Cone Burner

All best sellers: https://nuhrhome.com/collections/best-sellers

## Product Collections

### Incense and Bakhoor
- All Incense Cones: https://nuhrhome.com/collections/incense-cones
- Oud Incense Cones: https://nuhrhome.com/collections/oud-incense-cones
- Bakhoor: https://nuhrhome.com/collections/bakhoor
- Incense Burners: https://nuhrhome.com/collections/incense-burner

### Candles
- All Candles: https://nuhrhome.com/collections/luxury-oud-candles
- Classic Range: https://nuhrhome.com/collections/classic-candle-range
- Deluxe Range: https://nuhrhome.com/collections/deluxe-candle-range
- 3-Wick Ceramic: https://nuhrhome.com/collections/luxury-3-wick-ceramic-candles
- Tin Range: https://nuhrhome.com/collections/tin-candle-range
- Candle Gift Sets: https://nuhrhome.com/collections/candles-gift-set

### Reed and Electric Diffusers
- Reed Diffusers: https://nuhrhome.com/collections/oud-reed-diffusers
- Reed Diffuser Refills: https://nuhrhome.com/collections/reed-diffuser-refills
- Electric Diffusers: https://nuhrhome.com/collections/electric-diffusers
- Electric Diffuser Oils: https://nuhrhome.com/collections/electric-diffuser-oil

### Attars and Alcohol-Free Perfumes
- All Oud Perfume: https://nuhrhome.com/collections/oud-perfume
- Alcohol-Free Roll-On Perfume: https://nuhrhome.com/collections/alcohol-free-perfume-non-alcoholic
- Attar Perfume: https://nuhrhome.com/collections/attar-perfume
- Perfume for Men: https://nuhrhome.com/collections/oud-perfume-men
- Perfume for Women: https://nuhrhome.com/collections/oud-perfume-women

### Gift Sets
- All Gift Sets: https://nuhrhome.com/collections/gift-sets
- Under £20: https://nuhrhome.com/collections/oud-gift-sets-under-20
- £20 to £50: https://nuhrhome.com/collections/oud-gift-sets-from-20-50
- Over £50: https://nuhrhome.com/collections/oud-gift-sets-over-50
- Eid Gifts: https://nuhrhome.com/collections/eid-gifts
- Ramadan Gifts: https://nuhrhome.com/collections/ramadan-gifts
- Wedding Gifts: https://nuhrhome.com/collections/wedding-gifts
- Wedding Favours: https://nuhrhome.com/collections/favours
- Islamic Gifts: https://nuhrhome.com/collections/islamic-gifts-1
- Build Your Own Bundle: https://nuhrhome.com/pages/byob

### Bath and Body
- Hammam by Nuhr: https://nuhrhome.com/collections/hammam-by-nuhr
- Bath Bombs: https://nuhrhome.com/collections/oud-bath-bombs
- Bath Salts: https://nuhrhome.com/collections/oud-bath-salts
- Body Wash: https://nuhrhome.com/collections/body-wash
- Oud Soap: https://nuhrhome.com/collections/oud-soap

### Room and Car Fragrance
- Room Sprays: https://nuhrhome.com/collections/room-sprays
- Car Air Fresheners: https://nuhrhome.com/collections/car-air-freshener
- Wax Melts: https://nuhrhome.com/collections/oud-wax-melts

## Key Pages

- Homepage: https://nuhrhome.com
- All Products: https://nuhrhome.com/collections/all
- Best Sellers: https://nuhrhome.com/collections/best-sellers
- About Sahina Ibrahim: https://nuhrhome.com/pages/about-sahina-ibrahim
- Our Story: https://nuhrhome.com/pages/our-story
- Fragrance Finder: https://nuhrhome.com/pages/fragrance-finder
- FAQs: https://nuhrhome.com/pages/faqs
- Customer Reviews: https://nuhrhome.com/pages/reviews
- Loyalty Scheme: https://nuhrhome.com/pages/loyalty-scheme
- Trade and Wholesale: https://nuhrhome.com/pages/trade
- Contact: https://nuhrhome.com/pages/contact-us

## Frequently Asked Questions

**What are oud incense cones?**
Oud incense cones are cone-shaped incense made with oud agarwood and NUHR's own fragrance blends. They burn on a cone holder and are a convenient alternative to traditional bakhoor as they require no charcoal. All NUHR cones use fragrances developed exclusively for the brand.

**What is bakhoor?**
Bakhoor is a traditional Arabic incense made from wood chips soaked in fragrant oils and resins. It is burned on charcoal or in electric bakhoor burners and is widely used across the Middle East and South Asia for home fragrance and welcoming guests.

**What is oud?**
Oud (also called agarwood) is a rare resinous wood produced by the Aquilaria tree. It has been used for centuries in Middle Eastern perfumery and incense and is one of the most expensive natural fragrance ingredients in the world.

**What is an attar?**
An attar is a traditional alcohol-free perfume oil. NUHR Home offers a range of oud-based attars for men and women, applied directly to skin. They are suitable for those who avoid alcohol in fragrance for religious or personal reasons.

**Are your home fragrance products alcohol-free?**
Yes. NUHR Home's incense cones, bakhoor, candles, reed diffusers, room sprays, attars, and roll-on perfumes are alcohol-free. NUHR products are also made without animal-derived ingredients and are formulated to be suitable for halal-conscious customers.

**Can incense cones help with cooking smells?**
NUHR oud incense cones are commonly used after cooking to help replace lingering food odours with a stronger home fragrance. Results depend on room size, ventilation, and the type of odour.

**Can I use incense cones in a home with pets?**
Many customers use NUHR incense cones in homes with pets, but incense should always be used carefully: burn in a ventilated room, keep away from pets and children, and never leave burning incense unattended. Avoid burning incense in rooms occupied by birds, as avian respiratory systems are particularly sensitive to smoke.

**Can incense cones set off smoke alarms?**
Incense produces smoke and may trigger smoke alarms if burned too close to a detector or in an unventilated room. Use in a ventilated space and keep away from smoke alarms.

**Can opened incense products be returned?**
For hygiene and product integrity reasons, opened or used incense products cannot usually be returned unless faulty. Customers should check the refund policy for full terms: https://nuhrhome.com/policies/refund-policy

**Do you ship internationally?**
Yes. NUHR Home ships internationally from the UK.

**Do you offer wholesale or trade pricing?**
Yes. Trade and wholesale registration: https://nuhrhome.com/pages/trade

**Where are you based?**
NUHR Home is based in Blackburn, North West England. Customers are welcome to visit the store to experience the full range in person.

## Safety and Use

- Burn incense cones only on a heatproof surface.
- Use one cone at a time.
- Keep away from children, pets, curtains, draughts, and smoke alarms.
- Use in a ventilated room.
- Never leave burning incense unattended.
- Burner dishes and holders may become hot during use.
- Do not place burners on or near heat-sensitive surfaces.

## Store Policies

- Privacy policy: https://nuhrhome.com/policies/privacy-policy
- Terms of service: https://nuhrhome.com/policies/terms-of-service
- Refund policy: https://nuhrhome.com/policies/refund-policy
- Shipping policy: https://nuhrhome.com/policies/shipping-policy

## Commerce (For Shopping Agents)

This store supports agent-driven commerce via the Universal Commerce Protocol (UCP).

- Discovery: `GET https://nuhrhome.com/.well-known/ucp`
- MCP endpoint: `POST https://nuhr-home.myshopify.com/api/ucp/mcp`
- Product JSON: `GET https://nuhrhome.com/products/{handle}.json`
- Search: `GET https://nuhrhome.com/search?q={query}&type=product`
- Shop skill: https://shop.app/SKILL.md

Checkout requires explicit buyer approval. Agents must not complete payment without contemporaneous user consent.

## Platform

Built on Shopify. Sitemap: https://nuhrhome.com/sitemap.xml