The making of our candles
Todays post is dedicated to our brand story and how we began to make candles.
Our start up business began at our kitchen table with very limited resources.
The Dream
Like most small businesses, we had no staff and no money so everyone had to chip in. Including our children. As I am sure you can imagine, that came with its own challenges!
Family Support
How it all began
Our little girl who was 3 years old at the time was eager to get stuck in, whilst our son who was 9 was less excited about the prospect of making candles for hours on end!
Market Research
We had decided from the very beginning that we wanted to develop a brand that would not look out of place in a prestigious department store such as Selfridges, Harrods or John Lewis.
From the moment this decision was made, the whole concept was centred around this goal.
We would visit these stores almost on a weekly basis (kids in tow) to study the packaging and branding of companies that already sell to these stores. Learning about all the techniques being used was fascinating.
Understandably the kids did not have the same level of enthusiasm for our market research which meant spreading the visits out over several visits.
After more testing and research and through a lot of hard work and determination we were able to get the business off the ground.
Pursuing our goals
Initially, we relied on friends and family to spread the word. We were extremely grateful and surprised at the overwhelming response and huge influx of orders.
We continued to sell candles and develop new products whilst offering opportunities for businesses to sell our products.
During these initial stages, we also began looking for opportunities to expand the business further.
On some occassions, the stress was unbearable but we were grateful to be doing the work we love.
Although we have some way to go before we achieve all our goals, some of our dreams have been realised and we are always pursuing new goals!
How our candles are made
Our candles are entirely hand crafted in our workshop. Creating a Nuhr Candle is a lengthy process that requires the utmost attention to detail and patience. Each candle passes through the hands of our skilled team.
All our products are rigorously tested ensuring maximum scent throw and burn quality is achieved in all circumstances. We only use the finest quality wax and use our own unique blend of natural wax to ensure the best quality of scent throw.⠀
We use the best quality fragrance oils available in all our products. They are designed and manufactured to our exacting standards by blending fine fragrance oil into slowly warmed wax. This is then decanted by hand into warmed individual glasses.
Next up is the tricky task of setting the wick.This is the job of the person with the steadiest of hands. Each wick is placed by hand into soft wax at the heart of the candle to ensure an even burn.
A label is then hand applied to the glass holder and voila a brand new beautiful Nuhr candle is created!
Check out our full range of candles here!